5 Ways to Improve Your Shopify Store's Product Pages

Your Shopify products are the heart of your online store. Whether you’re a small business owner or an established brand, optimising your product pages can make a massive difference in your conversions. We've studied countless eCommerce design trends and spoken to merchants who’ve struggled with lacklustre sales. The consensus? A well-designed product page isn’t just about aesthetics; it’s about providing the right information, reducing friction, and building trust with customers.

Here are five key ways to improve your Shopify product pages and boost your sales.

Here are five key ways to improve your Shopify product pages and boost your sales.

1. Use High-Quality Visuals and Videos

Customers rely heavily on visuals to make purchasing decisions. A blurry image or lack of product angles can make them hesitate.

• Showcase multiple images from different angles.
• Include lifestyle shots to help customers visualise the product in real life.
• Use product videos to demonstrate features and build confidence.

2. Write Compelling and Informative Product Descriptions

A product description should do more than just describe, it should sell. The key is to blend clarity, persuasion, and SEO.

• Speak to your customer’s pain points and how your product solves them.
• Use bullet points for quick readability.
• Optimise for search by naturally incorporating keywords like Shopify products and how to add products to Shopify.

We’ve seen brands improve their conversion rates just by tweaking their product descriptions to be more benefit-driven rather than feature-focused.

3. Simplify the Navigation and Checkout Process

A complex product page can confuse customers and drive them away. Keep the path to purchase as smooth as possible.

• Enable a quick “Add to Cart” button so customers don’t have to scroll endlessly.
• Reduce unnecessary fields in the checkout process.
• Offer guest checkout to minimise friction.

4. Leverage Reviews and Social Proof

Customers trust other customers more than they trust brands. Displaying social proof can significantly impact purchasing decisions.

• Showcase verified customer reviews with images where possible.
• Highlight star ratings prominently.
• Feature UGC (User-Generated Content) from social media.

Having real feedback from happy customers builds trust and increases conversion rates. We recommend actively encouraging customers to leave reviews after purchase.

5. Optimise for Mobile Shopping

More than 60% of eCommerce traffic now comes from mobile devices. If your product pages aren’t mobile-friendly, you’re losing sales.

• Ensure fast loading times (Google suggests under 3 seconds).
• Use mobile-friendly layouts with larger buttons and easy-to-read fonts.
• Test across multiple devices to ensure seamless browsing.

Final Thoughts

Improving your Shopify product pages isn’t just about aesthetics—it’s about creating a frictionless and engaging shopping experience. High-quality visuals, compelling descriptions, easy navigation, social proof, and mobile optimisation are non-negotiables for success in today’s competitive market.

If you’re struggling to make the most out of your Shopify store, we at Fluency can help. Our team of eCommerce design experts specialises in building Shopify stores that convert.