Top Shopify Stores to Get Inspiration From

Running a small business in the UK comes with its own set of challenges and opportunities, especially when it comes to building a standout online presence. We’ve spoken to dozens of founders who’ve told us the same thing: “It’s not just about having a store, t’s about making it look and feel like you.”

At Fluency, we’ve seen how the right Shopify store examples can spark ideas, solve real merchant pain points, and help you shape your own eCommerce journey. We’ve researched, analysed, and even spoken to founders to bring you a fresh, local take on the best in British Shopify design. Here’s our handpicked list of the top UK-based Shopify stores to get your eCommerce inspiration flowing.

Why This Matters

We think there’s no better way to learn than by seeing what’s working for others. The eCommerce world is booming, with over 4 million Shopify stores globally and thousands thriving right here at home. Whether you’re looking to refresh your website, streamline your customer journey, or just want a little design motivation, these stores are packed with lessons for small business owners.

Top Brands Using Shopify

1. Oh Polly

Oh Polly is one of the fastest growing women’s fashion brands in the UK founded in 2015 with a social following of over 4.5 million people. known for its stylish, bodycon dresses. Headquartered in Manchester, the brand designs and manufactures in-house, ensuring quality and trend-driven fashion. Their global success is largely driven by powerful social media and influencer marketing, with over 8 million followers across their brand channels.

With a strong online presence especially on Instagram, Oh Polly connects directly with its young, fashion-savvy audience. They offer worldwide shipping and have expanded their range to include swimwear, tops, bottoms, and accessories, all at affordable prices. The brand’s loyal following and savvy digital strategy have made it a standout name in British fashion.

2. Victoria Beckham

Victoria Beckham launched her eponymous fashion label in 2008, establishing a brand that embodies modern British luxury with elegance, sophistication, and contemporary style. Operating from a London atelier, the brand offers expertly tailored suits, graceful dresses, refined denim, and stylish separates, often featuring distinctive prints and captivating colours.

With offices in London and New York, a flagship store in Mayfair, and a global retail presence in 230 stores across 50 countries, the brand has received critical acclaim, including accolades such as Best Designer Brand and Brand of the Year at the British Fashion Council’s Fashion Awards. The brand also offers a personalised shopping experience both in-store and online.

Victoria Beckham's website an excellent example of a high-end Shopify store makes strong use of video and photography to showcase its fashion collections, as well as bags, shoes, and accessories. The site also links to Victoria Beckham Beauty, which offers skincare, beauty, and fragrance products, also hosted on Shopify.

3. Pasta Evangelists

Founded in 2016, Pasta Evangelists delivers fresh, authentic Italian pasta straight to your door. Their weekly menu features up to 14 dishes inspired by various regions of Italy, with each box including handmade pasta, rich sauces, garnishes, and easy-to-follow recipe cards all using ingredients sourced directly from Italy.

Customers can choose between flexible subscription plans or one-off boxes, with options including classic, vegetarian, and gluten-free dishes. The brand also offers gift vouchers and subscriptions, making it an ideal present for pasta enthusiasts.

Pasta Evangelists delivers across the UK and occasionally hosts pasta-making workshops in London. In 2021, they became part of the Barilla Group, continuing to offer their thoughtfully curated selection of fresh pasta dishes.

4. Represent

Represent is a British streetwear brand founded in 2011 by brothers George and Michael Heaton. What began as a college project selling garments featuring George’s artwork quickly evolved into a globally recognised label known for its premium craftsmanship and modern take on British heritage style. The brand offers a range of ready-to-wear clothing, including denim, footwear, and accessories for both men and women.

In 2012, Represent launched its signature Reptor sneaker, which gained industry recognition and was featured by GQ in 2020. The brand has also collaborated with notable names, including a 2019 project with The Chemical Brothers and a 2022 limited-edition collection with Liam Gallagher, inspired by Manchester’s rich cultural history.

Headquartered in Manchester, Represent places a strong emphasis on quality and global fabric sourcing, producing modern luxury pieces at accessible price points. With a commitment to innovation and maintaining exceptional standards, Represent continues to grow its presence on the international fashion stage.

5. Tropic Skincare

Founded by Susie Ma following her appearance on The Apprentice, Tropic Skincare has grown into one of the UK’s fastest-growing skincare brands. Known for its natural, ethically sourced products, the brand offers a compelling online shopping experience through its well-designed Shopify store. The site not only makes it easy for customers to explore and purchase products, but also encourages individuals to become ambassadors and sell on behalf of the brand, supporting its strong community-driven model.

6. Kick Game

Kick Game, founded in 2013 by London-based brothers David and Robert Franks, is a leading online retailer specialising in rare sneakers and streetwear. Renowned for stocking authentic, hard-to-find releases, they offer top brands such as Nike, Adidas, and Jordan, including limited edition styles.

The company guarantees product authenticity, ships worldwide, and provides a 14-day return policy. Kick Game has cultivated a strong following through social media and collaborations with influencers.

Now led by CEO Alicia Thompson, the brand reported revenues of over £40 million in 2022, cementing its status as a key player in youth culture. Kick Game continues to curate highly sought-after pieces for sneaker and streetwear enthusiasts around the globe.

7. Allbirds

Allbirds was founded with the vision of creating a completely new category of footwear inspired by natural materials, driven by the belief in making better things in a better way. New Zealander Tim Brown, familiar with the unique qualities of merino wool, questioned why such a sustainable and versatile material was scarcely used in the shoe industry. This curiosity sparked the beginning of the Allbirds journey.

Their Shopify store effectively communicates the brand's story, highlights its products, and reflects its strong commitment to sustainability. The website remains clean, straightforward, and easy to navigate, offering a seamless shopping experience that aligns with the brand’s values.

8. Gymshark

Gymshark is a standout UK success story. Founded by student Ben Francis, the fitness apparel brand has grown from humble beginnings Ben personally packing orders in jiffy bags from his garage to being valued at $1.4 billion in just 10 years. Fewer than 25 UK companies have ever reached such a milestone, with only eight doing so since 2001.

After a challenging Black Friday prompted the move from Magento to Shopify Plus, Gymshark hasn’t looked back. The company continues to grow steadily, recently opening a flagship store on London’s Regent Street and showing strong momentum into 2023 and beyond.

Now one of the largest Shopify stores globally, Gymshark has also adopted a headless commerce setup, combining Shopify with the Contentful CMS for greater flexibility making it not just a cool brand, but also a stellar example of ecommerce done right.

Final Thoughts

We believe the best eCommerce inspiration comes from real-world examples, especially those close to home. These Shopify stores prove that you don’t need a huge budget just a clear vision, a focus on your customer, and a willingness to learn from others. If you’re a small business merchant, take these Shopify store examples as a starting point. Try out new ideas, simplify your design, and always put your customers first.

If you’re building your first Shopify store, or looking to refresh your existing one, let these brands inspire you. Whether it's how they structure their navigation, present products, or highlight values, there are so many ideas you can borrow and make your own.