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In today's fast-paced digital world, eCommerce has become the backbone of retail, particularly for small businesses looking to expand their reach. With so many options available, customers expect more than just a seamless shopping experience, they want a personalised one. eCommerce personalisation lets you treat each customer like an individual. Personalisation isn’t just a buzzword; it’s a powerful strategy that can drive higher conversion rates, improve customer loyalty, and boost overall sales. Studies says that, 93% of companies see an uplift in conversion rates from implementing personalisation strategies. At Fluency, we’ve worked with small business merchants who’ve seen first-hand the impact of eCommerce personalisation on their bottom line.
Why Personalisation is the Key to Success in eCommerce
Here are the top reasons why personalisation matters in eCommerce success:
1. Customers Expect Personalisation:
Gone are the days of one-size-fits-all shopping experiences. Now, the expectations for a convenient, painless shopping process are rising. Research shows that 71% of consumers expect personalisation, and a lack of it can lead to frustration and cart abandonment. If a customer lands on your store and sees generic product recommendations or irrelevant promotions, they’re less likely to convert. Therefore, meet the customer expectations by recommending products you think they want to buy.
2. Increases Customer Engagement and Loyalty:
Personalisation makes customers feel valued. Whether it’s through tailored emails, personalised discounts, or dynamic content, engaging with customers in a meaningful way fosters loyalty. Brands that personalise their marketing strategies see up to 40% higher retention rates compared to those that don’t.
3. Increased Conversion Rates:
According to a report by ecommerce personalisation platform and consultancy Monetate, personalised product recommendations can increase conversion rates by up to 8%. A personalised shopping experience guides customers towards making a purchase. Showing users relevant products based on their browsing history, purchase behaviour, and preferences significantly increases the likelihood of conversion.
4. Improved customer experience:
At Fluency, we believe that a smooth and enjoyable shopping journey is key to a successful online store. Personalisation plays a huge role in improving the customer experience by making it easier for users to find what they’re looking for. This includes features like:
- Smart search that predicts what a customer is looking for
- AI-driven product recommendations
- Personalised homepages based on shopping habits
5. Higher average order value (AOV):
Monetate found brands can increase AOV by up to 12% by tailoring the customer journey. Personalised product recommendations can help cross-sell and upsell complementary or higher-value items. You can also send tailored discounts and bundle products based on buying behaviour.
eCommerce Personalisation Strategies With Examples
Here are some strategies for eCommerce personalisation:
1. Personalised product recommendations:
Product recommendations in eCommerce are used to influence buying behaviour of customers at various touch points. We use advanced algorithms and data analytics to tailor product recommendations to individual customers.
2. Timely discounts:
Discounting is a powerful tool in eCommerce, but its effectiveness depends on timing, strategy, and execution. Providing timely discounts create urgency and motivate consumers to act quickly, driving sales while maintaining brand integrity.
3. AI-Powered Chatbots:
Chatbots equipped with AI can provide personalised assistance by understanding customer queries and preferences.
4. Customised Landing Pages:
A personalised homepage or landing page creates an immediate connection with visitors by showcasing relevant products or offers.
Final Thoughts
It’s no secret that ecommerce personalisation has changed people’s expectations of retail brands. From increasing engagement to driving conversions, personalisation is no longer optional it’s essential. At Fluency, we’ve worked with countless small business merchants who initially struggled with eCommerce personalisation but saw significant growth after implementing tailored experiences. We specialise in creating cost-effective, fast, and creative Shopify solutions that make personalisation easy and effective for small businesses.
Ready to personalise your store? Get in touch today!
